Human Resource Management

HRM Guide World HRM Guide USA HRM Guide UK About HRM Guide Student HRM HR Updates Facebook
Search all of HRM Guide

August 14 2022 - A report from the Canadian Marketing Association (CMA) shows that fewer employees joined the mass exodus known as the Great Resignation from marketing organizations and departments where senior leadership teams were well-diversified.

The report about Diversity, Equality and Inclusion (DEI), From Engagement to Retention: DEI's Impact on the Marketing Profession states that 51% of employees at organizations with well-diversified leadership had preventable staff loss during the COVID pandemic, in comparison to 75% in organizations where leadership was not diverse. About a quarter (24%) of employees with non-diverse senior teams said that their organizations made no efforts to retain minority staff. In comparison, just 1% of respondents from organizations with well-diversified senior leadership teams said the same.

Sartaj Sarkaria, acting chief operating officer and chief diversity officer, CMA said:

"Our research clearly demonstrates that impactful and meaningful DEI initiatives begin with intentionally making room for diversity at the leadership table. This can take many forms, including appointing a senior DEI lead, requiring diverse hiring slates for executive roles and ensuring that decision-making processes include diverse voices and perspectives."

Other findings in the report included:

  • Higher employee engagement: 12% of respondents with diverse leaders felt less engaged compared to 52% where diversity was low.
  • Higher standards of behaviour: only 25% of those with diverse leaders reported instances of 'micro-aggression' in comparison to 63% with low-diversity leadership>
  • Appropriate action when discrimination takes place: 100% of respondents were confident of such actions in diversified organizations compared to 49% where the leadership team was not diversified.

"We see from the research that a diverse and inclusive work environment has many benefits, including more innovation and creativity, a better understanding of customers and clients, and stronger employee morale," said Patrick Bhang, co-chair of the CMA's DEI committee.






HRM Guide makes minimal use of cookies, including some placed to facilitate features such as Google Search. By continuing to use the site you are agreeing to the use of cookies. Learn more here

Contact
HR Directory
Privacy Policy

Anything But Work
British Isles
Psychology Articles
Copyright © 1997-2024 Alan Price and HRM Guide contributors. All rights reserved.