Is globalization challenging your people?
"It is now clear that global change will
be a way of life in the 1990s and beyond…At the center of these changes,
as always, will be people. Employees, managers, and leaders of organizations
struggling to adapt to the new world rushing toward them—and away from
them."
---Stephen Rhinesmith in A Manager’s
Guide to Globalization<
Individual people, in countless ways, determine the
success or failure of cross-border organizations. How well or how poorly
they learn and perform their cross-border roles and fulfill their cross-cultural
responsibilities is critically important in all types of international
organizational arrangements and at all stages of globalization. The intercultural
knowledge and skills of these employees are valuable assets. The quality
of their worldwide relationships shapes their organization or company’s’
global reputation and strongly influences the performance of its international
mission.
One key indicator of success/failure is the ability
of expatriate employees and families to complete their assignments overseas.
The actual worldwide average failure rate of US international assignees
is difficult to determine. Various surveys during the 1990s have contained
widely differing results. The lowest figure for failed assignments was
reported by Personnel Journal in 1993 at around five percent. The
February 1995, issue of International Business noted that up to
40 percent of US managers did not complete their assignments. Other surveys
have indicated attrition rates in the 20-30 percent range. What is clear
is that even a single failed overseas assignment is exceedingly expensive
and well worth preventing by proper selection, training, and support.
Senior management recognition of the importance of
all cross-border roles is a prerequisite for gaining support for the use
of intercultural services to train and develop employees to handle their
transnational roles and responsibilities. A practical way you can increase
senior managers’ awareness is to inventory the type and number of cross-border
roles that exist in your organization or company. This exercise often results
in the discovery that considerably more employees than originally thought
are engaged in important cross-border activities and relationships. The
surprise is because the internationalization of their jobs usually evolves
gradually over time without formal planning or redefinition of their jobs.
The inventory will also help you verify the contributions
of these roles to your international mission and determine which employees
need intercultural skills. This information is essential to you as a potential
user of intercultural services. In order to select the most appropriate
services and utilize them effectively, you need to first identify the cross-cultural
requirements of all the cross-border roles.
Most employees who must be able to perform multiculturally
are found in five groups: senior home office executives, inter-country
assignees, international business travellers, home office staff, and host-country
employees and counterparts. These groups do not correspond either to job
classifications or organizational levels. The employees may or may not
live abroad. They may not even travel internationally. Their interaction
with people from other cultures may be face-to-face or at long distance.
The critical common denominator is that their jobs require maintaining
international communications and relationships important to the company’s
business. These are the people most likely to benefit from intercultural
services.
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This article copyright © Gary M. Wederspahn. All rights reserved.