How To Build A Website For Your Charity
February 12 2023 - When you run a charity, it's crucial that you have a website for it. Not only will this give you more credibility, but it is an ideal marketing tool, and it's where people can donate directly to your cause and find out more about what you are doing.
Yet building a website is not a simple task, and it's vital that you go about it the right way so that it benefits you and doesn't put people off working with you. With that in mind, here are some tips on how to build a website for your charity.
Have Goals In Mind
Before you can begin to build your website, you'll need to have some goals in mind. This is true of every aspect of starting your charity; you'll need to ensure you know why you are making the choices you are making. Your website is no different, and therefore coming up with a list of goals (or just one goal if that's the case) for that website to achieve is important. Once you know what you want it to do, you can ensure the design makes that possible.
For example, you might want your website to be a place people can go to donate money. In that case, you'll need to have a giving page that is easy for people to use and that is secure and safe for them to enter payment details into. If you want people to understand more about what your charity does, you might find that linking your website to a YouTube channel where you can post videos explaining everything is a good idea. Perhaps you need the website to promote your latest charity events. No matter what it is, once you know what you want to achieve, you can create a website that gets you to your end goal.
Decide On A Design
It's often a good idea to get a professional web designer to do the work on your website for you, but even if you do that, you'll still need to discuss how you want the site to look, so it's wise to come up with some ideas.
Consider the color scheme. It will need to match the rest of your branding, otherwise people might be confused and not be sure they've come to the right site. It might even make them wonder if the site is legitimate or not. You'll also need to think about the tone of the website - will it be fun and vibrant or more serious and muted? What is the message you want to convey?
Come up with some ideas and speak to your web designer about how they can implement them. They will also have some thoughts, and between you, you can create a unique and user-friendly website design.
Let People Know
It's great to build a wonderful-looking website that has plenty of information on it and where people can donate to your charity, but if no one can find it and no one knows you exist, none of that will happen. This is why you need to consider advertising as well, and why, when you're creating your website, you need to make your website compliant for the ad grant that Google offers charities, for example.
This grant will save you a lot of money, and it could make the difference between your charity doing a lot of good or it not doing very much at all. As well as this, it's wise to market your charity on social media as much as possible and even post flyers in your local area. Connect with local businesses and try to work together to make a difference in the world.