November 29 2019 - Your brand is your identity, and it precedes you as you march through your business' motions. Every customer,
client and supplier will have their own response to your brand – and their own memory of what your brand means to them. What your brand needs, to
achieve in order to stand out from the crowd and inspire repeat custom, is to promise excellent service and a deeper bond with your customers. You'll
do this in multiple ways, but in order to really boost your brand for the new decade that's almost upon us, here are four of the key tips to help
your brand shine and inspire in the future.
It's not uncommon for businesses to set out to revive and redesign their brands. It’s completely commonplace, and boils down to how
well a brand is suited to its current use, to the business' modern operations and to the eye of your customer. Plenty of brands have, for instance,
taken to redesigning their logo due to moving their business online. In the digital world, a brand requires a simpler design in order to look good on
tablets and smartphones. As such, you should feel open to redesigning your brand entirely, with UX principles to guide you, in order to be more
relevant to your digital age audience.
Managing Your Image
Your brand’s image refracts through a series of different platforms. For one, your brand will be visible on your website, which
should be careful to promote the right image of your business through its choice of color, tone of voice and the stories and feedback that you
share with customers and potential customers. Meanwhile, social media is another channel – or set of channels – through which your brand is
viewed and judged. Here, you have a huge opportunity to show off your brand’s key characteristics; do so by hiring a young, social media-savvy
marketer to help you curate the right brand image.
Press Releases and PR
One of the best ways to stick in the minds of consumers is to go to press with a story about your brand. Here, you'll be looking
to your communications experts and brand managers – both of whom will be able
to push your brand to the media in seductive and well-meaning ways.
By getting into the paper, or being shared as a brand online, you'll build links to major publishing institutions which can directly help you build
a better brand image.
Managing Damage to Your Brand
There are plenty of ways in which your brand can experience damage in the digital age, but one of the most insidious and difficult
to plan against is brand impersonation or attacks from bots and other digital provocateurs. Thankfully, you'll be able to find help from the experts
in online brand management, who will be able to take a thorough audit of your business and its online brand in order to see what kind of coverage
you're receiving across the internet – and what you might be able to do to improve the image of your brand online.
In order to build, boost and balance your brand in the online age, these four tips will help you seize hearts and minds though savvy
communication of your brand to digital consumers.
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