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Boost Your Brand With These Four Tips for 2020

November 29 2019 - Your brand is your identity, and it precedes you as you march through your business' motions. Every customer, client and supplier will have their own response to your brand - and their own memory of what your brand means to them. What your brand needs, to achieve in order to stand out from the crowd and inspire repeat custom, is to promise excellent service and a deeper bond with your customers. You'll do this in multiple ways, but in order to really boost your brand for the new decade that's almost upon us, here are four of the key tips to help your brand shine and inspire in the future.

Think Design

It's not uncommon for businesses to set out to revive and redesign their brands. Itís completely commonplace, and boils down to how well a brand is suited to its current use, to the business' modern operations and to the eye of your customer. Plenty of brands have, for instance, taken to redesigning their logo due to moving their business online. In the digital world, a brand requires a simpler design in order to look good on tablets and smartphones. As such, you should feel open to redesigning your brand entirely, with UX principles to guide you, in order to be more relevant to your digital age audience.

Managing Your Image

Your brandís image refracts through a series of different platforms. For one, your brand will be visible on your website, which should be careful to promote the right image of your business through its choice of color, tone of voice and the stories and feedback that you share with customers and potential customers. Meanwhile, social media is another channel - or set of channels - through which your brand is viewed and judged. Here, you have a huge opportunity to show off your brandís key characteristics; do so by hiring a young, social media-savvy marketer to help you curate the right brand image.

Press Releases and PR

One of the best ways to stick in the minds of consumers is to go to press with a story about your brand. Here, you'll be looking to your communications experts and brand managers - both of whom will be able to push your brand to the media in seductive and well-meaning ways. By getting into the paper, or being shared as a brand online, you'll build links to major publishing institutions which can directly help you build a better brand image.

Managing Damage to Your Brand

There are plenty of ways in which your brand can experience damage in the digital age, but one of the most insidious and difficult to plan against is brand impersonation or attacks from bots and other digital provocateurs. Thankfully, you'll be able to find help from the experts in online brand management, who will be able to take a thorough audit of your business and its online brand in order to see what kind of coverage you're receiving across the internet - and what you might be able to do to improve the image of your brand online.

In order to build, boost and balance your brand in the online age, these four tips will help you seize hearts and minds though savvy communication of your brand to digital consumers.

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