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Women SME owners doing better than men

October 16 2013 - Women SME (small and medium enterprises) owners in New Zealand are outperforming their male counterparts in a number of important areas according to a national survey.

A new MYOB Business Monitor Report indicates that 30% of SMEs run by women increased their revenues in the 12 months to August 2013, and 44% maintained their revenue levels compared to 30% and 42% of male SME owners. Also, only 23% saw a fall in revenue in the year to August 2013, again slightly better than the 25% of male counterparts who saw a drop in revenue. (A mere 3% of each gender were usure of their revenue results.)

MYOB NZ national manager Enterprise Division, Allison Fairkettle said:

"The financial performance results our research uncovered are an extremely positive signal to women, especially those thinking of starting up a new business and those with growth aspirations.

These results were discussed at the MYOB Women In Business luncheon (#wibnz) when Allison Fairkettle spoke about challenges and opportunities open to women in business - one benefit being the ability to manage work/life balance effectively.

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