How to find the best potential employees

November 12 2020 - In 2020, you will probably receive tens if not hundreds of applications for your vacancy by just posting an advert on a job website. If you receive this amount of replies to your advert, then you might consider this a job well done. Unfortunately, quantity doesn’t always result in quality. Whilst you might hear from a lot of different candidates, it might be that none of them is a great fit for your business. To make sure you get the right person for the job, here are some ways you can find the best candidates.

Let them find you

Putting an advert on a job website can often attract the wrong kind of applicants. Adverts on sites like these often attract people looking for just any job or any job with a bigger salary than their current one. If you’re looking for someone who is skilled and passionate about your industry, it’s often better to make your brand known rather than purely the position you have to fill. Often the most passionate and hard-working people will seek out brands and contact them enquiring about a job even when the company isn’t advertising a position. Make sure these kinds of people can discover your company by making yourself easier to find on search engines.

The best way to appear higher up in the results of search engines is to work on your search engine optimisation. Employ the services of a team that specialises in the type of website you have. For example, if your company website uses the content management system WordPress, select a marketing company that offers specific WordPress SEO services tailored to your brand. Make sure you select a team that is experienced in the techniques necessary to tweak small features of your website to make your website appear much more prominently in search engines.

Stand out from the crowd

Whilst there are many applicants for some jobs, in other industries the complete opposite could be true. In industries with a shortage of properly trained staff, there could be lots of positions advertised and not enough people to fill them. If this is the case in your industry, it’s time to start thinking outside of the box when it comes to recruitment advertisements. Instead of writing the same few boring paragraphs to describe the position, consider producing a video instead. Not only will this make you stand out from the crowd, but it’ll give you a better opportunity to explain why your company is a great place to work.

Let them be as equally creative

When applying for a job, one of the things that puts a lot of people off is having to spend hours writing a CV or filling out a job application form.

To attract more people to apply for your jobs, make the application process more enjoyable. Look for a new way for applicants to demonstrate why they’re a good choice for the job. For example, if you’re looking for a new audio engineer, ask them to record a short podcast explaining why they’d be good in the role.

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