Tips on how self-employed workers can find jobs during the chaos of the pandemic

June 10 2021 - Thanks to the current pandemic, finding jobs has been trickier than ever, especially for those who are self-employed. Business owners and freelancers are struggling to find what they need to keep themselves afloat and are finding it very difficult to get into the world of work. If you are a small business owner or self-employed, here are three things that you can do to help bring the cash flowing back in.

#1 Your marketing is important

Your marketing is very important, and how you portray yourself through your marketing can be the biggest deciding feature on whether employers take a closer look at you or just move on to the next person. If your website does not look as professional as you are, or even your business’ social media content isn't very good, you might find that employers will simply pass by. This can be a bad situation to be in, so you need to make sure that these are up to date and truly representative of your business.

#2 Take a look at alternative incomes

This can sound a little like piggy-backing, but rest assured, it isn’t. It is actually a very good alternative to going out and pushing for work full-time; it’s more the case that work finds you. By signing up to websites such as Fiverr for primarily writing and design-based jobs, or Shiply, where you can find one-off courier jobs that might fit around your current schedule, you’ll be able to find hundreds of jobs that fit your niche. This can help you get some cash in the door while you find clients who will hopefully use your services again, or maybe even provide an avenue into a new career altogether.

#3 Change your business strategy

This is quite a big one, so it’s been left until last. Changing your business strategy might seem stressful and sound overwhelming, which it is, but it can also be a huge game-changer for your business. By offering more than one service or increasing the availability of your services to new areas, you can reach a slightly different or bigger audience. This can be really useful if you don’t feel that the other alternatives are working. It is a scary change, but unfortunately, it might be a necessary one to get your business back to the high standard it was before the pandemic.

A few final thoughts

It can be tricky to boost earnings after a disruptive event such as the coronavirus pandemic, especially if you are self-employed. Freelance work has been tricky to find, which is why you might be struggling to find the money or motivation to get back on your feet. But by looking at how your business is represented and looking for alternative ways of getting work, or maybe even changing your business strategy, you can find the work that will help you get back on your feet. Now you’re all set to embark on a new undertaking with renewed vigor.

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