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Managing people, human capital and culture - Human Resource Management (HRM) is critical for business success. HRM Guide publishes articles and news releases about HR surveys, employment law, human resource research, HR books and careers that bridge the gap between theory and practice.

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PHR / SPHR Professional in Human Resources Certification Kit
by Sandra M Reed and James J. Galluzzo III

Must-have preparation for those looking to take the PHR or SPHR certification exams in order to strengthen their resume.

PHR Study Guide 2019-20

PHR Study Guide 2019-2020: PHR Certification Preparation and Practice Test Prep Questions for the Professional in Human Resources Exam

Essential HR

The Essential HR Handbook, 10th Anniversary Edition: A Quick and Handy Resource for Any Manager or HR Professional
  This fully updated 10th anniversary edition is packed with information, tools, checklists, sample forms, and timely tips to guide you through the maze of personnel issues in today's complex business environment.

How to Market Your HR Services

September 18 2017 - Are you an HR company owner or an HR freelancer who wants to attract more clients to your business? Many businesses are outsourcing this area of their organization, which means there are plenty of potential clients out there just looking for the services you provide. However, you must find ways to grab the attention of the decision makers in these businesses and convince them that you can provide the exact services they need. Below are some of the ways you can start to market your HR services in a more effective way.

Improve Your Marketing Skills

Most HR professionals don't know how to sell or market their services in the right way. The good news is there are many marketing courses such as the online MSM degree that will develop your marketing skills. You will also learn how to implement the latest online and offline marketing strategies.

Many HR professionals who work full time are put off by the idea of having to enroll in a course to improve their marketing skills. However, with the online master of science in marketing management course and similar courses, you can study at times that suit you and wherever you want to study. This will save you a lot of time because you avoid having to attend a college or a university in the flesh.

Identify the Type of Clients You Want to Deal With

Different types of organizations have different requirements when it comes to the HR services they are looking for. You need to decide what type of client you want to target and put in place strategies to get the attention of these organizations.

Approach the Right People

Once you know what type of clients you wish to work with, you must reach out to the people who make the hiring decisions. Many of these people attend local business meetings, industry conferences, and other business gatherings. You should make the effort to attend these events too and start building positive relationships with other business professionals. Once they are familiar with you and the services you provide, they may trust you enough to want to find out if you can help them.

Use Freelancing Websites

If you work alone and you're trying to enhance your resume, there are many freelancing websites available where you can add details about your services. These websites are often the launch pad for many successful HR businesses and are worth considering, especially when you are starting out.

Develop a Professional Online Image

It goes without saying that the internet can transform the fortunes of any business owner, including businesses that offer HR services to their customers. To attract interested parties to your business using the internet, it's essential to develop a professional website and social media business pages that give details about your business and the services you specialize in.

Marketing an HR business takes time and patience. However, by improving your marketing skills, determining who your ideal clients are and putting the appropriate marketing strategies in place, you will soon start to see an increased interest in your HR business.

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