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Allowing data to untap the potential of the hybrid workforce

March 22 2021 - Covid-19 has changed the way employees perform in their working life, from their working habits, responsibilities, and location of their jobs - in the last 12 months more than ever. Marc Ramos, CMO of SplashBI, discusses what this means for the future of workplaces and explores why data and technology are essential to make the hybrid working model a success.

The upcoming workforce generation

Since the outbreak, businesses of all sizes everywhere have adapted into a routine of working from home. As businesses plan for the future, they are trying to decide on the best route forward and understand what the future looks like. Questions such as: what does a hybrid workforce model look like and how does data lend a helping hand, have been asked. With the support of data, technology, cloud-based services, and positive workforce ethics, business as usual has remained despite a remote workforce. Because of this, businesses must continue to explore the variety of opportunities that technology and data can offer to reach business targets and to reap the rewards.

Covid-19 has revealed the process of working from home can be effective and, as a result, many businesses are looking to transfer to a new hybrid workforce model that combines both working locations as there have been surprising benefits resulting in hybrid working.

Without a doubt, the tech-savvy generation Y cohort is taking over and businesses need to ensure that this group of individualsí needs is met, which involves observing the data at hand. As a result, millennial employees adapt easily to new technologies and ways of working, promoting the need for a hybrid future-centric workforce and somewhat help make the transition seamless. Businesses that struggle to recruit employees from other geographical locations will fail, especially as Gen Y individuals feel comfortable transferring to new opportunities if they feel their needs arenít being met or that there are limited growth opportunities within their current place.

Transformation of culture

With working practices under strain from the pandemic, replicating and implementing business culture has been challenging. Old habits die hard, and it requires businesses to continuously learn and implement a positive mindset in order to keep the culture fresh and at the core of each businessesí mission and targets. This requires analysing data and trends to explore what it takes for employees to be content and productive within the workforce, more than before.

Businesses over the years have had to find different ways of working to reflect the culture and attitude they desire and contrast against competitors. With departments and teams now split between various locations, culture needs to be echoed throughout so that remote workforce still feels part of the team

Making technology a core component

Employee workloads have increased exponentially, by as much as two hours a day since the pandemic commenced, since the commuting element has been removed - but how can businesses reduce repetitive tasks and allow employees to be more effective and productive? Could manual mundane tasks become automated and allow employees to spend additional time exploring the data rather than inputting it? Employees should feel happy to ask questions within the business and it is encouraged that departments have regular 1:1s to measure how they are feeling and performing so that their role can be improved.

Simply, people analytics platforms can be used to analyse when employees log in and out, or are taking a lunch break. Additionally, they help to provide a simple way of keeping track during remote working and allow line managers to see if a team member is working too late at night or exceeding the expected hours when split across a hybrid workforce model. Or on the other hand, at a more granular and deeper level, data can be used to unleash desired employee characteristics or when employees are at their best, and exceeding their track record at meeting targets. Collaborating data and bringing it to the core allows businesses to make data-driven decisions when hiring ideal team members to strengthen the established hybrid workforce model, enabling decisions to become smarter - not harder to make.

The Future

Every business is different, and HR directors will need to evaluate the pros and cons before decisions are finalised in order to create a successful hybrid workforce model for the future. It is important for businesses to not get settled down in the level of detail of their people analytics platforms but to think about the ongoing mission and goals and how this will contribute to the businessí success.

However, it is worth noting that the Covid-19 pandemic has highlighted the benefits of hybrid working, so it is a good idea to start building the foundations to determine if it is feasible to adapt to hybrid working after the current crisis has ended.

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Marc Ramos

Marc Ramos

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