July 20 2019 - Rather than create a website that is geared towards selling products or advertising news
to customers, a private website is one that is used to boost company culture. This does not need to be a separate website, nor
does it needs its own domain. Instead, it simply needs to have a member feature, forum feature, and the ability to lock certain
articles to members only or with a password.
What Are the Benefits of a Private Website?
A private website or a membership area offers the ability to cultivate a thriving culture at your business. It
is ideal for larger companies or those that operate across multiple locations. It is even useful for those who hire or manage
What Your Private Website Needs
An Excellent Host
First things first, you need an excellent hosting UK server working for you to successfully accomplish this. You
don't want your website to slow down to accommodate a membership area, as this will impact your customers’ experience and cause
you to be ranked poorly by Google. The web host you choose should also be committed towards a sustainable future. This means
- They have proven capable of evolving with the times
- Committed to a greener future
Having both of these accolades, on top of raving reviews and an excellent service list, is the way to go.
The Ability to Create a Membership Area
Consider switching themes or having a web developer add a membership area to your website. Your employees will
then be given a login so that they can customize their profile (change passwords, subscribe to in-house mailing lists, and so on)
and of course access the employee-relevant content.
A Content Schedule
Content is important, whether you are creating it for readers or for your employees. The content you post to your
membership area, however, should be geared towards keeping all of your employees up to speed and helping them learn the tools
of the trade.
If you sponsor one or two employees to go to a workshop that will help them expand on their skills, get more
value out of your money and have them write up an article or guide on what they learned. By posting it in this membership area,
you can create a great series of guides.
Over time, this resource will be a benefit that new recruits will sign on for. The ability to access high-quality,
industry-relevant articles that are geared towards helping them improve their career? It's a gold mine of information and
Create and Post Events
This website is also a great place to link events. You could even include a feedback box so that your employees
could recommend tips, advice, or even companies to hire. This way, everyone feels involved in the social aspects of your
Get Feedback and Improve
Last but not least, you can
gain feedback on the company and your culture directly. Make these feedback polls
anonymous so that your employees feel more comfortable with letting you know their thoughts.
Membership areas geared towards building up a strong and healthy company culture is a great strategy, just ensure
your website host and theme can handle it, and ensure it's used by creating a strategy for how it can be used to improve your
company's social enterprise.